NBC had three of last week's four most-watched prime-time programs, all episodes of "America's Got Talent" including its most-watched episode outside of the last two finales, but was edged by CBS in the race to be the most-watched network.
CBS combined the most-watched "Big Brother" season premiere since 2005 with the nine most-watched scripted programs to deny NBC its fourth consecutive weekly ratings victory, averaging 5.85 million viewers for its prime-time programming July 4-10, according to live-plus-same-day figures released Tuesday by The Nielsen Co.
An hourlong episode Wednesday was third for the week, averaging 12.85 million viewers, and an hourlong episode Tuesday was fourth for the week, averaging 12.59 million viewers.NBC was second, averaging 5.79 million. The two-hour "America's Got Talent" episode last Tuesday was the week's most-watched program, averaging 15.78 million viewers, third largest audience in its six-season history, behind only the last two finales.
ABC's "A Special Edition of "Primetime with Diane Sawyer – Jaycee Dugard: In Her Own Words," was the week's only other program to average more than 9 million viewers, finishing second for the week, averaging 15.07 million viewers.
The average viewership was the most for a summer news magazine since the June 20, 2004 episode of CBS' "60 Minutes" which featured an interview with former President Bill Clinton and averaged 15.8 million viewers.
ABC was third for the week, averaging 5.15 million viewers for its prime-time programming, followed by Fox, which averaged 3.52 million.
NBC was the most-watched network among viewers ages 18-49 for the fourth consecutive week, its longest streak among the group it, ABC and Fox target and advertisers pay more for because they watch less television and are harder to reach since August-September 2008 when its programming included the Beijing Olympics.
Saturday's premiere of Nickelodeon's "A Fairly Odd Movie: Grow Up, Timmy Turner!" was the week's most-watched cable program, averaging 5.82 million viewers, putting it 22nd among the all prime-time programs.
USA Network was the most-watched cable network in prime time for the sixth consecutive week, averaging 3.13 million viewers.
USA Network's most-watched program was "Royal Pains" which averaged 5.02 million viewers, third among the week's prime-time cable programs behind "A Fairly Odd Movie: Grow Up, Timmy Turner!" and HBO's "True Blood."
As usual, Univision was the most-watched Spanish-language network, averaging 3.1 million viewers for its prime-time programming. Univision topped all the English-language networks among viewers ages 18-34 for the third consecutive week.
Telemundo was second among the Spanish-language networks, averaging 1.03 million viewers, followed by TeleFutura, which averaged 700,000, Azteca America, which averaged 200,000 and Estrella TV, which averaged 190,000.
The week's most-watched Spanish language program was the Wednesday episode of the telenovela "Triunfro del Amor," ("Triumph of Love") which averaged 4.13 million viewers, 57th among all prime-time broadcast and cable programs.
The "NBC Nightly News with Brian Williams" finished first for the 95th consecutive week and 142nd time in the past 143 weeks among the network nightly newscasts, but by its smallest margin since the week of Aug. 2, averaging 7.8 million viewers. ABC's "World News with Diane Sawyer" was second, averaging 7.43 million.
The "CBS Evening News" was third for the 250th consecutive week and fifth with Scott Pelley as anchor, averaging 5.63 million viewers.
NIELSEN PRIME-TIME RATINGS
Prime-time television viewership numbers compiled by The Nielsen Co. for July 4-10. Listings include the week's ranking and viewership for the week.
1. "America's Got Talent" (9 p.m. Tuesday), NBC, 15.78 million viewers
2. "Primetime with Diane Sawyer – Jaycee Dugard: In Her Own Words," ABC, 15.07 million viewers
3. "America's Got Talent" (Wednesday), NBC, 12.85 million viewers
4. "America's Got Talent" (8 p.m. Tuesday), NBC, 12.59 million viewers
5. "NCIS," CBS, 8.90 million viewers
6. "Macy's Fourth of July Fireworks Spectacular," NBC, 8.71 million viewers
7. "60 Minutes," CBS, 8.39 million viewers
8. "Big Brother" (Thursday), CBS, 7.89 million viewers
9. "CSI: Crime Scene Investigation," CBS, 7.21 million viewers
10. "Big Brother" (Sunday), CBS, 7.18 million viewers
11. "NCIS: Los Angeles," CBS, 7.01 million viewers
12. "Wipeout" (Thursday), ABC, 6.81 million viewers
13. "Blue Bloods," CBS, 6.81 million viewers
14. "The Big Bang Theory," CBS, 6.79 million viewers
15. "The Mentalist," CBS, 6.72 million viewers
16. "Boston Pops Fireworks Spectacular," CBS, 6.65 million viewers
17. "So You Think You Can Dance" (Wednesday), Fox, 6.46 million viewers
18. "Flashpoint," CBS, 6.37 million viewers
19. "CSI: NY," CBS, 6.05 million viewers
20. "Criminal Minds," CBS, 5.93 million viewers
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